Cravens, D. W., & Lamb, C. W. (1993). Strategic marketing management cases (4th ed.). Irwin.
Chicago Style (17. basım) AtıfCravens, David W., ve Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Homewood, IL: Irwin, 1993.
MLA (9th ed.) AtıfCravens, David W., ve Charles W. Lamb. Strategic Marketing Management Cases. 4th ed. Irwin, 1993.
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