The management and marketing of services

The management and marketing of services

Bibliografiske detaljer
Hovedforfatter: Mudie, Peter
Andre forfattere: Cottam, Angela
Format: Bog
Sprog:English
Udgivet: Oxford, Boston Butterworth Heinemann 1993.
Serier:B H contemporary business series
Fag:
Service industries > Management.
Service industries > Marketing.