The management and marketing of services

The management and marketing of services

書目詳細資料
主要作者: Mudie, Peter
其他作者: Cottam, Angela
格式: 圖書
語言:English
出版: Oxford, Boston Butterworth Heinemann 1993.
叢編:B H contemporary business series
主題:
Service industries > Management.
Service industries > Marketing.