Cita APA (7a ed.)

Rapp, S., & Collins, T. L. (1996). The new maximarketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Rapp, Stan, y Thomas L. Collins. The New Maximarketing. New York: McGraw-Hill, 1996.

Cita MLA (9a ed.)

Rapp, Stan, y Thomas L. Collins. The New Maximarketing. McGraw-Hill, 1996.