Cita APA (7th ed.)

Webster, F. E. (1994). Market-driven management: Using the new marketing concept to create a customer-oriented company. Wiley.

Cita Chicago (17th ed.)

Webster, Frederick E. Market-driven Management: Using the New Marketing Concept to Create a Customer-oriented Company. New York: Wiley, 1994.

Cita MLA (9th ed.)

Webster, Frederick E. Market-driven Management: Using the New Marketing Concept to Create a Customer-oriented Company. Wiley, 1994.