APA-Zitierstil (7. Ausg.)

Hiebing, R. G., & Cooper, S. W. (1997). The successful marketing plan: A disciplined and comprehensive approach (2nd ed.). NTC Business Books.

Chicago-Zitierstil (17. Ausg.)

Hiebing, Roman G., und Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1997.

MLA-Zitierstil (9. Ausg.)

Hiebing, Roman G., und Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. NTC Business Books, 1997.