Hiebing, R. G., & Cooper, S. W. (1997). The successful marketing plan: A disciplined and comprehensive approach (2nd ed.). NTC Business Books.
Citace podle Chicago (17th ed.)Hiebing, Roman G., a Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1997.
Citace podle MLA (9th ed.)Hiebing, Roman G., a Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. NTC Business Books, 1997.
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