Hiebing, R. G., & Cooper, S. W. (1997). The successful marketing plan: A disciplined and comprehensive approach (2nd ed.). NTC Business Books.
Citazione stile Chigago Style (17a edizione)Hiebing, Roman G., e Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. Lincolnwood, Ill: NTC Business Books, 1997.
Citatione MLA (9a ed.)Hiebing, Roman G., e Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 2nd ed. NTC Business Books, 1997.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.