APA (7th ed.) Citation

Mowen, J. C. (1995). Consumer behavior (5th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Mowen, John C. Consumer Behavior. 5th ed. Englewood Cliffs, N.J: Prentice-Hall, 1995.

MLA (9th ed.) Citation

Mowen, John C. Consumer Behavior. 5th ed. Prentice-Hall, 1995.