Essentials of marketing research

Detalles Bibliográficos
Autor Principal:	Dillon, William R.
Outros autores:	Madden, Thomas J., Firtle, Neil H.
Formato:	Libro
Idioma:	English
Publicado:	Homewood, IL, Boston, MA Irwin c1993.
Series:	Irwin series in marketing
Subjects:	Marketing research.