Advertising campaign strategy a guide to marketing communication plans
| 主要作者: | |
|---|---|
| 格式: | 图书 | 
| 语言: | English | 
| 出版: | 
        Fort Worth
          Dryden Press
    
        c2000.
     | 
| 版: | 2nd ed. | 
| 丛编: | Dryden Press series in marketing
             | 
| 主题: | 
| 主要作者: | |
|---|---|
| 格式: | 图书 | 
| 语言: | English | 
| 出版: | 
        Fort Worth
          Dryden Press
    
        c2000.
     | 
| 版: | 2nd ed. | 
| 丛编: | Dryden Press series in marketing
             | 
| 主题: |