APA (7th ed.) Citation

Perreault, W. D., Jr. (2015). Essentials of marketing: A marketing strategy planning approach (Fourteenth edition.). McGraw-Hill Education.

Chicago Style (17th ed.) Citation

Perreault, William D., Jr. Essentials of Marketing: A Marketing Strategy Planning Approach. Fourteenth edition. New York: McGraw-Hill Education, 2015.

MLA (9th ed.) Citation

Perreault, William D., Jr. Essentials of Marketing: A Marketing Strategy Planning Approach. Fourteenth edition. McGraw-Hill Education, 2015.