APA (7th ed.) Citation

Burns, A. C. (2012). Basic marketing research: Using microsoft excel data analysis (Third edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Burns, Alvin C. Basic Marketing Research: Using Microsoft Excel Data Analysis. Third edition. Boston: Prentice Hall, 2012.

MLA (9th ed.) Citation

Burns, Alvin C. Basic Marketing Research: Using Microsoft Excel Data Analysis. Third edition. Prentice Hall, 2012.