Cytowanie według stylu APA (wyd. 7)

Keller, K. L. (2013). Strategic brand management: Building, measuring, and managing brand equity (4th edition.). pearson.

Cytowanie według stylu Chicago (wyd. 17)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th edition. Singapore: pearson, 2013.

Cytowanie według stylu MLA (wyd. 9)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 4th edition. pearson, 2013.