Effect of BTS (Behind-the-Scenes) content marketing via Tiktok on the perceptions and behavior of consumers toward artisanal businesses
Along with the rise of TikTok is the mergence of artisanal businesses that thrived around the COVID-19 pandemic timeline.Given that brands started to incorporate their products through trends, knowing their audiences, and maximizing the platform's potential, this study aims to determine how BTS...
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| Format: | Thesis |
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2022.
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