Factors of social media promotions affecting consumer purchase decisions toward baked goods in Iloilo

Social media has been the routine in promoting businesses online to appeal to consumers. Many researches studied the relationships between related concepts such as purchase decisions and factors of social media marketing, however, present literature studied all the marketing mix, including product,...

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Dettagli Bibliografici
Autore principale: Gallano, Jerry Mae B.
Altri autori: Gancita, Annjie M., Servano, Jence Carlo S.
Natura: Tesi
Pubblicazione: 2022.