APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Global edition ; Sixteenth edition.). Pearson Education South Asia.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Global edition ; Sixteenth edition. Singapore: Pearson Education South Asia, 2016.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. Global edition ; Sixteenth edition. Pearson Education South Asia, 2016.