Cita APA (7th ed.)

Kotler, P., & Armstrong, G. (2016). Principles of marketing (Global edition ; Sixteenth edition.). Pearson Education South Asia.

Cita Chicago (17th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. Global edition ; Sixteenth edition. Singapore: Pearson Education South Asia, 2016.

Cita MLA (9th ed.)

Kotler, Philip, i Gary Armstrong. Principles of Marketing. Global edition ; Sixteenth edition. Pearson Education South Asia, 2016.