TY  - BOOK
T1  - Marketing
A1  - Kerin, Roger A
A2  - Hartley, Steven W.
PP  - New York, N.Y.
PB  - McGraw-Hill
YR  - 2023
ED  - Sixteenth edition.
UL  - https://tuklas.up.edu.ph/Record/UP-8027390931314101970
OP  - 736
CN  - HF 5415 K47 2023
SN  - 9781265111946
KW  - Marketing.
ER  -