Cita APA (7a ed.)

Kerin, R. A., & Hartley, S. W. (2023). Marketing (Sixteenth edition.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Kerin, Roger A., y Steven W. Hartley. Marketing. Sixteenth edition. New York, N.Y: McGraw-Hill, 2023.

Cita MLA (9a ed.)

Kerin, Roger A., y Steven W. Hartley. Marketing. Sixteenth edition. McGraw-Hill, 2023.