APA (7th ed.) Citation

Kerin, R. A., & Hartley, S. W. (2023). Marketing (Sixteenth edition.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Kerin, Roger A., and Steven W. Hartley. Marketing. Sixteenth edition. New York, N.Y: McGraw-Hill, 2023.

MLA (9th ed.) Citation

Kerin, Roger A., and Steven W. Hartley. Marketing. Sixteenth edition. McGraw-Hill, 2023.