Cita APA (7th ed.)

Kerin, R. A., & Hartley, S. W. (2023). Marketing (Sixteenth edition.). McGraw-Hill.

Cita Chicago (17th ed.)

Kerin, Roger A., i Steven W. Hartley. Marketing. Sixteenth edition. New York, N.Y: McGraw-Hill, 2023.

Cita MLA (9th ed.)

Kerin, Roger A., i Steven W. Hartley. Marketing. Sixteenth edition. McGraw-Hill, 2023.