Cita APA (7a ed.)

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (Sixteenth edition ; global edition.). Pearson.

Cita Chicago Style (17a ed.)

Kotler, Philip, Kevin Lane Keller, y Alexander Chernev. Marketing Management. Sixteenth edition ; global edition. Essex, UK: Pearson, 2022.

Cita MLA (9a ed.)

Kotler, Philip, et al. Marketing Management. Sixteenth edition ; global edition. Pearson, 2022.