Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (Sixteenth edition ; global edition.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, Kevin Lane Keller, and Alexander Chernev. Marketing Management. Sixteenth edition ; global edition. Essex, UK: Pearson, 2022.
MLA (9th ed.) CitationKotler, Philip, et al. Marketing Management. Sixteenth edition ; global edition. Pearson, 2022.
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