Cita APA (7th ed.)

Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (Sixteenth edition ; global edition.). Pearson.

Cita Chicago (17th ed.)

Kotler, Philip, Kevin Lane Keller, i Alexander Chernev. Marketing Management. Sixteenth edition ; global edition. Essex, UK: Pearson, 2022.

Cita MLA (9th ed.)

Kotler, Philip, et al. Marketing Management. Sixteenth edition ; global edition. Pearson, 2022.