The effectiveness of influencer marketing in influencing Gen Z's impulse online shopping behavior in the Philippines
Influencer Marketing has recently been popularized as a form of marketing with the proliferation of social media sites and increased usage of social media. The purpose of this study was to evaluate the effectiveness of influencer marketing in influencing Gen Z's impulse online shopping behavior...
| Other Authors: | , , , |
|---|---|
| Format: | Thesis |
| Published: |
2022.
|