APA citiranje

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing (17th edition ; global edition.). Pearson Education.

Chicago Style (17th ed.) Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing. 17th edition ; global edition. Harlow,United Kingdom: Pearson Education, 2018.

MLA citiranje

Kotler, Philip, et al. Principles of Marketing. 17th edition ; global edition. Pearson Education, 2018.