Style de citation APA (7e éd.)

Kotler, P., Armstrong, G., & Opresnik, M. O. (2018). Principles of marketing (17th edition ; global edition.). Pearson Education.

Style de citation Chicago (17e éd.)

Kotler, Philip, Gary Armstrong, et Marc Oliver Opresnik. Principles of Marketing. 17th edition ; global edition. Harlow,United Kingdom: Pearson Education, 2018.

Style de citation MLA (9e éd.)

Kotler, Philip, et al. Principles of Marketing. 17th edition ; global edition. Pearson Education, 2018.