Hoyer, W. D., & MacInnis, D. J. (2001). Consumer behavior (2nd ed.). Houghton Mifflin.
Cita Chicago (17th ed.)Hoyer, Wayne D., i Deborah J. MacInnis. Consumer Behavior. 2nd ed. Boston: Houghton Mifflin, 2001.
Cita MLA (9th ed.)Hoyer, Wayne D., i Deborah J. MacInnis. Consumer Behavior. 2nd ed. Houghton Mifflin, 2001.
Atenció: Aquestes cites poden no estar 100% correctes.