APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (2013). Marketing research essentials (Eighth Edition.). John Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. Eighth Edition. Hoboken, N.J: John Wiley, 2013.

MLA (9th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. Eighth Edition. John Wiley, 2013.