Cita APA (7a ed.)

McDaniel, C. D., & Gates, R. H. (2013). Marketing research essentials (Eighth Edition.). John Wiley.

Cita Chicago Style (17a ed.)

McDaniel, Carl D., y Roger H. Gates. Marketing Research Essentials. Eighth Edition. Hoboken, N.J: John Wiley, 2013.

Cita MLA (9a ed.)

McDaniel, Carl D., y Roger H. Gates. Marketing Research Essentials. Eighth Edition. John Wiley, 2013.