Advertising and promotion an integrated marketing communications perspective

Advertising and promotion an integrated marketing communications perspective

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Bibliographic Details
Main Author: Belch, George E. (George Edward), 1951-
Other Authors: Belch, Michael A.
Format: Book
Language:English
Published: Boston, Massachusetts rwin/McGraw-Hill 2001.
Edition:Fifth Edition.
Series:The Irwin/McGraw-Hill series in marketing
Subjects:
Advertising.
Sales promotion.
Communication in marketing.