00000cam a22000003a 4500 UP-8027390931314053409 Buklod 20200128135053.0 m |o d | ta 200128s2015 xx d r |||| u| 1591396190 (iLib)UPVIS-00084085782 Gift Ohio/vml/ess 12.11.19 rda eng HF 5415.153 K53 2015 Kim, W. Chan, author. Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne. Expanded edition. Boston, Massachusetts Harvard Business Review Press 2015. xxviii, 287 pages illustrations 25 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references (pages 263-270) and index. Php 500.00 Donated by Gorriceta-Rojo family 7.11.19 New products. Market segmentation. Mauborgne, Renée, author. FO UPVIS UPV-ML HF 5415.153 K53 2015 Book