Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.). Harvard Business Review Press.
Style de citation Chicago (17e éd.)Kim, W. Chan, et Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business Review Press, 2015.
Style de citation MLA (9e éd.)Kim, W. Chan, et Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Harvard Business Review Press, 2015.
Attention : ces citations peuvent ne pas être correctes à 100%.