A comparative study of the marketing strategies of existing seafoods restaurants in Miagao, Iloilo

Executive summary-The ultimate goal of this study is to identify the marketing strategies that seafoods restaurants in Miag-ao, Iloilo apply. The findings are utilized to analyze the relationship of marketing strategy and business profitability by comparing the performances of the six seafood resta...

Full description

Bibliographic Details
Other Authors: Cabello, Mary Ann, Escalante, Doreen, Gapulan, Evan John, Marasigan, Hazel, Umacob, Iris Ann
Format: Thesis
Published: 1999.