APA (7th ed.) Citation

Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion, and marketing communications. Prentice Hall.

Chicago Style (17th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, N.J: Prentice Hall, 2004.

MLA (9th ed.) Citation

Clow, Kenneth E., and Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2004.