Cita APA (7th ed.)

Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion, and marketing communications. Prentice Hall.

Cita Chicago (17th ed.)

Clow, Kenneth E., i Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, N.J: Prentice Hall, 2004.

Cita MLA (9th ed.)

Clow, Kenneth E., i Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2004.