Citace podle APA (7th ed.)

Clow, K. E., & Baack, D. (2004). Integrated advertising, promotion, and marketing communications. Prentice Hall.

Citace podle Chicago (17th ed.)

Clow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, N.J: Prentice Hall, 2004.

Citace podle MLA (9th ed.)

Clow, Kenneth E., a Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. Prentice Hall, 2004.

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