The impact of marketing mix on the effectiveness of the operations of bars and grilles in Iloilo City - Bete, Cieleto; Catayoc, Jean.; Gemoto, Christine Joy.; Malacad, Leah.; Magtiza, Bernardo (2003.)
[Research Paper (BA 200 - Business Research). -- Iloilo City : University of the Philippines in theVisayas-College of Management], March 2003.