The effect of grocery item's packaging on the buying preference of UPV College of Management students and faculty
The study aims to know the effects of grocery items' packaging on the buying preference of consumers. This study was done through a survey conducted among 295 respondents in which 275 are students taking up BS Accountancy, BS Marketing, and BS Management, and the remaining 20 respondents are fa...
| Format: | Thesis |
|---|---|
| Published: |
1998.
|