Kotler, P., & Keller, K. L. (2009). Marketing management (Thirteenth Edition.). Pearson.
Chicago Style (17th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Thirteenth Edition. Boston: Pearson, 2009.
MLA (9th ed.) CitationKotler, Philip, and Kevin Lane Keller. Marketing Management. Thirteenth Edition. Pearson, 2009.
Warning: These citations may not always be 100% accurate.