00000ctm a22000003a 4500 UP-8027390931314024204 Buklod 20181212152206.0 m |o d | ta 181212s xx d r |||| u| (iLib)UPVIS-00062776444 Gift VML/ess 12.12.18 rda eng LG 993.5 1983 P7 A93 Azarcon, Criselda, Jeremias The relationship between the attitude towards women and the evaluation of sexism in liquor advertisements on television Criselda, Jeremias Azarcon. 1983. 50 leaves computer print-out. text rdacontent unmediated rdamedia volume rdacarrier Thesis (Undergraduate, Bachelor of Arts in Psychology) College of Arts and Sciences, University of the Philippines, Miagao, Iloilo. 1983. This study is on the relationship between the individual's attitude towards women and his/her evaluation of sexism in Tanduay advertisement on television. Using two sets of questionaines the study also investigated the relationship between the two variables on one hand, and gender, age and religious affiliation, on the other hand. Attitude towards women is defined as the level of feminist attitude of an individual. Evaluation of sexism is defined as the individual's rating of sexist manifestations in television liquor advertisements. Sexism is the sexual discrimination against women which has thew purpose or effect of denying equal exercise of human rights and fundamental freedom in all fields of human endeavor. A manifestation of this is the sexual degradation of women which is the focus of this study. It is manifested by associating women with sex, or showing women as sex figures, such as showing them as sex partners or in sex-provoking images. The respondents were freshmen dormitory residents at UPV Residence Halls, Miagao. An accidental sampling was used to identify the sample population of 30. Using the Pearson Product Moment Correlation the resullt showed that there is no relationship between attitude towards women and evaluation of sexism in Tanduay advertisement on television. Using the chi square test of independence, it was found that only five out of twenty-one items in the attitude towards women test showed significant differences in the answers of the female and males respondents. four out of twenty-one items showed significant differences in the answers of the female and male respondents, four out of twenty-one items showed significant differences in the answers of the religious groups, and one out t5wenty-one items showed a significant difference in the answers of the three age groups, Thus, based on the results, attitude towards women does not affect the level of an individual's awareness on how women are sexually degraded in Tanduay advertisement on television. Sexisms. Advertisements Television Research. Siason, Ida, Josephine Adviser. FI UPVIS UPV-ML LG 993.5 1983 P7 A93 Thesis