APA (7th ed.) Citation

Bateson, J. E. . . . G., & Hoffman, K. D. (2011). Services marketing (4th ed.). South-Western Cengage Learning.

Chicago Style (17th ed.) Citation

Bateson, John E G., and K. Douglas Hoffman. Services Marketing. 4th ed. Australia: South-Western Cengage Learning, 2011.

MLA (9th ed.) Citation

Bateson, John E G., and K. Douglas Hoffman. Services Marketing. 4th ed. South-Western Cengage Learning, 2011.