APA aipamena

Keller, K. L. (2009). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Pearson Education South Asia.

Chicago Style aipamena

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Jurong, Singapore: Pearson Education South Asia, 2009.

MLA aipamena

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Pearson Education South Asia, 2009.