Kotler, P. (2009). Marketing management: An Asian perspective (5th ed.). Pearson Education South Asia Pte.
Cita Chicago (17th ed.)Kotler, Philip. Marketing Management: An Asian Perspective. 5th ed. Jurong, Singapore: Pearson Education South Asia Pte, 2009.
Cita MLA (9th ed.)Kotler, Philip. Marketing Management: An Asian Perspective. 5th ed. Pearson Education South Asia Pte, 2009.
Atenció: Aquestes cites poden no estar 100% correctes.