Promotional trends and the ratings of the top-five AM stations in Iloilo City.

This research is a descriptive study on the promotional trends and the ratings of the top-five AM stations in Iloilo City. (p)A total of ten respondents were interviewed which include the station managers, area manager, production managers, administrative officer and other station personnel who are...

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Bibliographic Details
Main Author: Velasco, Catherine A.
Format: Thesis
Language:English
Published: 1996.
Subjects: