Cita APA (7a ed.)

Hair, J. F. (2014). Essentials of marketing research (3rd ed. ; int'l ed. 2014.). McGraw-Hill Education.

Cita Chicago Style (17a ed.)

Hair, Joseph F. Essentials of Marketing Research. 3rd ed. ; int'l ed. 2014. New York, N.Y: McGraw-Hill Education, 2014.

Cita MLA (9a ed.)

Hair, Joseph F. Essentials of Marketing Research. 3rd ed. ; int'l ed. 2014. McGraw-Hill Education, 2014.