Hair, J. F. (2014). Essentials of marketing research (3rd ed. ; int'l ed. 2014.). McGraw-Hill Education.
Chicago Style (17. basım) AtıfHair, Joseph F. Essentials of Marketing Research. 3rd ed. ; int'l ed. 2014. New York, N.Y: McGraw-Hill Education, 2014.
MLA (9th ed.) AtıfHair, Joseph F. Essentials of Marketing Research. 3rd ed. ; int'l ed. 2014. McGraw-Hill Education, 2014.
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