00000ctm a22000003a 4500 UP-8027390931313988345 Buklod 20170522094734.0 m |o d | ta 170522s xx d r |||| u| (iLib)UPVIS-00046698456 Gift VML/ess 5.22.17 eng LG 993.5 2009 M3 E83 Esclares, Kristianly Hazel The level of exposure and awareness of Ilonggo audience towards TV political advertisement. Kristianly Hazel Esclares.l. 2009. x, 47 leaves references, computer print-out and appendices. Thesis (Undergraduate, Bachelor of Arts in Broadcast Communication) College of Arts and Sciences, University of the Philippines Visayas, Miag-ao, Iloilo The study "The level of Exposure and Awareness of Audience Towards TV Political Advertisements" provides in-depth comprehension on how the exposure to TV Product and Advocacy Advertisements endorsed by Politicians affect the level of knowledge of the audience. It also provides information about how media shapes and influences the opinion and ideas of the audience. The results of the study show that the more the audience is exposed to the TV Political Advertisements, the higher their awareness is. The study covered 14 barangays in Iloilo City Proper with a total of 210 respondents. Political Advertisement TV. Nuique, Gladys Mae Ann. Andrada, Zoilo Adviser. UPVIS UPV-ML LG 993.5 2009 M3 E83 Thesis