Socio-economic impacts of TV product advertisements to the taste and preference and level of consumption of University of the Philippines-Visayas College of Arts and Sciences students.

The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued:(1)determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of...

Full beskrivning

Bibliografiska uppgifter
Huvudupphovsman: Aspiras, Marvin Arcangel
Materialtyp: Lärdomsprov
Språk:English
Publicerad: 2010.
Ämnen: