Socio-economic impacts of TV product advertisements to the taste and preference and level of consumption of University of the Philippines-Visayas College of Arts and Sciences students.
The principal purpose of this paper is to uncover the advertising-consumption relationship. In view of this, the following research objectives were pursued:(1)determination of the level of exposure, awareness and knowledge of college students towards TV product advertisements, (2) identification of...
| Autor principal: | |
|---|---|
| Format: | Thesis |
| Idioma: | English |
| Publicat: |
2010.
|
| Matèries: |