Screening time product placement in the top 3 grossing films of the 2013 MMFF
Product placement is the purposeful incorporation of commercial content into non-commercial settings, that is, a product plug generated through the combination of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to plac...
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| פורמט: | Thesis |
| שפה: | English |
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2014.
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