Screening time product placement in the top 3 grossing films of the 2013 MMFF

Product placement is the purposeful incorporation of commercial content into non-commercial settings, that is, a product plug generated through the combination of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to plac...

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Bibliografiska uppgifter
Huvudupphovsman: Moralidad, Noemie Marie
Övriga upphovsmän: Nulada, Mary Li
Materialtyp: Lärdomsprov
Språk:English
Publicerad: 2014.
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