Screening time product placement in the top 3 grossing films of the 2013 MMFF
Product placement is the purposeful incorporation of commercial content into non-commercial settings, that is, a product plug generated through the combination of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to plac...
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Thesis |
| Sprog: | English |
| Udgivet: |
2014.
|
| Fag: |