APA (7th ed.) Citation

Davis, J. J. (2012). Advertising research: Theory and practice (2nd ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Davis, Joel J. Advertising Research: Theory and Practice. 2nd ed. Upper Saddle River, New Jersey: Prentice Hall, 2012.

MLA (9th ed.) Citation

Davis, Joel J. Advertising Research: Theory and Practice. 2nd ed. Prentice Hall, 2012.