Marketing strategy a decision-focused approach

Marketing strategy a decision-focused approach

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Manylion Llyfryddiaeth
Prif Awdur: Walker, Orville C
Awduron Eraill: Mullins, John W (John Walker)
Fformat: Llyfr
Cyhoeddwyd: New York McGraw-Hill c2011.
Rhifyn:7th ed.
Pynciau:
Marketing > Management.