APA (7th ed.) Citation

Kurtz, D. L. (2013). Principles of contemporary marketing (15th ed.). Cengage Learning Asia Pte.

Chicago Style (17th ed.) Citation

Kurtz, David L. Principles of Contemporary Marketing. 15th ed. Pasig City, Philippines: Cengage Learning Asia Pte, 2013.

MLA (9th ed.) Citation

Kurtz, David L. Principles of Contemporary Marketing. 15th ed. Cengage Learning Asia Pte, 2013.