Cita APA (7a ed.)

(2012). Crafting and executing strategy : the quest for competitive advantage: Concepts and cases (18th ed.). McGraw-Hill/Irwin.

Cita Chicago Style (17a ed.)

Crafting and Executing Strategy : The Quest for Competitive Advantage: Concepts and Cases. 18th ed. New York, N.Y: McGraw-Hill/Irwin, 2012.

Cita MLA (9a ed.)

Crafting and Executing Strategy : The Quest for Competitive Advantage: Concepts and Cases. 18th ed. McGraw-Hill/Irwin, 2012.